What is Social Proof and Why its Essential for Recruitment Agencies

What is Social Proof and Why its Essential for Recruitment Agencies Wikipedia  describes social proof as:  â€œA psychological phenomenon wherein people copy the actions of others in an attempt to reflect correct behavior for a given situation.” Robert Cialdini, the Professor of Psychology Marketing who coined the term, goes on to say that social proof  â€œis driven by the assumption that the surrounding people possess more knowledge about the current situation”. Put simply… We rely on the input of others in order to make a decision. It’s like peer pressure, but more scientific. How do you choose a restaurant? Or a hotel? How do you pick a doctor? How do you decide what to buy online? In all these scenarios you have a myriad of choices available to you. So, how do you choose? Maybe you’ll check what the industry experts think. Or maybe you’ve had a recommendation from a friend whose judgment you trust. Or perhaps, you’ll simply check online to see what other people have said about the product or service. Theres one common string that ties these scenarios together: They all involve some form of social proof. Social Proof is the reason we look up if everyone else is looking up, it’s the reason we choose a busy restaurant over an empty one, and it’s the reason  90% of people read online reviews before choosing a product or service. Its a concept inherent to human beings. An inescapable symptom of the human condition. And it’s  heavily leveraged in marketing. A powerful marketing tool for your agency Every business needs to build trust. Trust is a key requirement to attract, convert and retain customers. As a recruitment agency, your business is unique in that your main asset and your customer is the same thing: people. You’re in the business of finding the right people for your clients, who â€" until the robots take over â€" are also people. The better you are at finding, attracting and matching people with jobs, the more successful your recruitment agency will be. It doesn’t need to be emphasized then, how important earning the trust of your candidates and clients is. If your agency is trusted by the candidates and clients that you’ve worked with, then you stand to gain a better quantity and quality of both candidates and clients in the future. This, in turn, leads to an improved industry reputation, and the cycle continues. When it comes to building trust in your agency, social proof is the most powerful weapon in your marketing arsenal. Mistrust of Advertising The modern world is shaped by advertisements. They make up the lion’s share of the revenue for most media, be it digital or traditional. And most companies, big and small, dedicate a healthy chunk of their budget to advertising. It should worry businesses then, to learn that advertisements are becoming increasingly ineffective. Studies suggest  that around 69% of people mistrust company advertisements, with the figure being as high as 84% in millennials. This is a rising trend, with 43% of people claiming to trust advertisements less than they used to. The reason behind this slow demise of the advertising industry is simple: People do not find advertisements to be genuine.  People are less interested in what a business says about itself and more intrigued by what others have to say about it. Social Proof for Recruitment Agencies The best way to demonstrate social proofs importance to recruitment agencies is by example. Let’s look at a typical journey for approaching a passive candidate (this can be applied to a client approach too!). You send a message (email, LinkedIn, Facebook message, etc.) to a candidate you’ve identified for a role. Assuming the candidate opens your message, it’s highly likely their next step will be to do some research (perhaps even before reading the content of the message itself). They’ll probably look at your website and your LinkedIn profile, they may even look you up on Google to see what else they can find. And what is it that the candidate is looking for?  Social Proof. Whether or not that candidate replies to your message will be massively influenced by the results of their research into you and your agency. If their research unveils bad reviews, or an out-of-date website without any testimonials or live jobs, or no website at all (!), or an empty LinkedIn profile, the list goes on; then the chances are youll never hear back from them. To rub salt in the wound, they could even decide to apply to your client directly (if youve let slip who the company is). Afterall, why should they trust you to manage their career given what others are saying? On the other hand, if the candidates research is met with positive ratings and reviews from other candidates that have used your service, then their perception will be positive. Theyll trust you. Even if the job youve approached them about isnt of interest, youve greatly increased your chances of starting a relationship. Simply put, its essential to build trust in that early research. If youre unable to do so, youre 100% losing out. About the author: George Vincent is the Co-Founder of Preferrd, a reviews platform built specifically for recruitment agencies.

Why HR Leaders Should Stop Glorifying Gamification CareerMetis.com

Why HR Leaders Should Stop Glorifying Gamification â€" CareerMetis.com Source â€" DepositPhotos.comJust a handful of years ago, gamification was a hot topic in the HR world, and a trend to watch in other disciplines such as education and healthcare. Heralded as a “win-win” situation by large companies like Deloitte and GE, gamification elements were integrated with enthusiasm across the business spectrum.Coming in the form of incentivized contests for which the goal is to learn material or complete tasks, gamification usees fun exercises to create more skilled, knowledgeable employees and a healthier company.The past years have seen an increasing recognition of gamification systems as a method to architect human behavior, and success stories like those of SAP demonstrate how the concept can induce innovation, productivity, and engagement.SAP’s Streamwork system, for instance, is a gamified collaboration platform that was deployed to its internal brainstorming sessions and helped produce 58% more new ideas.evalSimilarly, firms like Galderma have us ed gamification to train employeeson their entire product line, and despite the game being voluntary, it was so fun that 92% of employees participated.Is gamification really everything it’s made out to be?evalThese benefits take some of the burden off HR but are mostly hype. Trendsetters pushed gamification hard due to its unique experiential elements, but now that it’s had time to sink in, its flaws are exposed.One of the biggest issues with gamification is that it simply takes too much time and removes employees from a productive mindset in exchange for more thorough training. Not all employees may need this training, but for the purposes of competition, there must be a variety of participants, which also makes sense if you’re trying to get as much ROI from your gamification investment as possible.Time-Crunched Employees Exasperated by GamesUnfortunately, this is difficult when employees already lack time for new things outside of their regular scope of work, and it’s near ly impossible to design a valuable gamified business flow that is relevant to all employees’ daily tasks.Deloitte estimates that employees can only spare 1.00% of their regular workweeksto focus on training and development outside of their normal tasks, which are already optimized to add to the bottom line. Removing them from the “assembly line”, as it were, will result in lower output and fuel a harmful notion called context switching.Context switching is a type of project fatigue that is exhausting for workers because it forces them to interrupt what they were doing, shift gears, and absorb themselves in something else.This is the same reason why companies are hesitant about onboarding new software, given that reports on the true cost of multitasking indicate a full context switch takes 25-30 minutes before regaining focus. Moving from one context or interface to another might not seem difficult, but now that the real cost of gamification-induced multitasking can be measured , companies have shied away from it as the end-all be-all solution.Introducing Inter-Workflow EducationevalSo how can HR act to better train employees, both new and tenured? The best bet is to reduce focus on the game aspect and increase attention on the material, but also to blend the material better into typical workflows. It may not be as immediately engaging for employees as a game, but firms won’t feel pressured to recapture development expenses through participation and will therefore avoid the costs of this engagement in the context of a regular workday.The new alternative HR method for training is called “learning in the flow of work.” Learning in the flow of work involves integrating educational guides and knowledge bases into the tools that employees use for their daily job.Also called microlearning or performance support, the idea is that instead of subjecting employees to macrolearning concepts such as a standalone training game or course, they have helpful resourc es built into the systems that they’ll use even after they’re trained.It could come in the form of a question mark button in the company’s internal workflow that reminds employees of tips and the tool’s nuances. AI is also assisting microlearning platforms to recognize user behaviorand prompt struggling employees to acknowledge tips and supplementary content in the form of popups before continuing with their interaction.evalThis type of contextual learning was described over a decade ago in a breakthrough article that should have also been evidence of gamification’s insufficiency. Entitled “Repeated Retrieval During Learning Is the Key to Long-Term Retention,” the piece published in the Journal of Memory and Languageshowed that learning in the flow of work does wonders for knowledge retention, reducing the need to fruitlessly disrupt people for the same purpose in a more inefficient manner.With the fun aspect of gamification gaining attention just a year or two later, it took a while for employers to get off the wagon, but now most recognize that different solutions are needed.In the Flow of Work, and In the ZoneLinkedIn’s 2018 Workplace Learning report came to the same conclusion, with the astonishing statistic that over 58% of employees would prefer to learn at their own pace and 49% in the flow of work, assuming that they had time for it at all. Employers in the report cited this lack of learning time as the No. 1 most common problem facing their employee training efforts.There are already workflow learning tools being released for the most popular platforms like Salesforce, which automatically provide employees with short curated how-to videos when they log on and before they do certain tasks, depending on their past exposure to these tasks, the length of their employment, and the frequency of their time in the system.By taking a “learning in the flow of work” approach, you can decimate the time to competency for employees, improve empl oyee engagement, reduce frustration with unfamiliar technology, and help employees become meaningful participants faster.As training technology continues to evolve, the most effective examples will be those that promote learning in the flow of work, not gamification or others that take the scenic path to employee competence rather than the most optimal one.

3 Mistakes That Will Kill Your Farming Business Before It Grows

3 Mistakes That Will Kill Your Farming Business Before It Grows Starting your own farm is a big decision and there are a lot of challenges to face along the way, but there is also a lot of government assistance available to help you get it started. It’s also a very good industry to get into if you’re fed up with the business world. If you can build a sustainable farm, you can make a decent living from it fairly easily. Everybody needs to eat after all. However, farming is a skill that you have to learn and there are a lot of things that you can get wrong in those first few months and years. If you’re considering starting your own farm, make sure that you avoid these basic mistakes. Buying The Wrong Farm Choosing a farm to buy is the first step and if you get it wrong, you’re never going to get anywhere. Finding somewhere that has a good amount of land and a decent property (if you plan to live there) is the bare minimum. What a lot of people don’t realize is that they need to find out what they’re actually going to be able to grow there. You can’t assume that every farm is fertile because it might not be. Before you agree to anything, you need to have soil testing carried out on the farm. That will tell you which crops are going to thrive on your farm, if any. Then you need to look at the markets for those crops and make sure that you can actually build a business on them. If you just blindly buy a farm without checking the soil, you might end up with a very expensive plot of land that you can’t do anything with. Location is important too because you need to think about how you’re going to distribute your product once you’ve grown it. It’s always a good idea to find a farm that has a town or city fairly close so you’ve got a local market for your produce. Disease Prevention If you’re farming livestock, you need to be aware that they’re prone to disease. Outbreaks of disease are one of the biggest causes of financial disaster in the farming industry so you need to know how to prevent it. Usually, it comes down to how you manage your livestock; keeping them indoors is a more cost effective way of farming but it does increase the chances of disease outbreaks. Spreading Yourself Too Thin You might think that it’s a good idea to start planting 3 different crops and farming cows at the same time. For an experienced farmer, that’s manageable, but for a beginner it’s going to be tough. In most cases, if you spread yourself too thin like that, you’re not going to end up with a good end product. Start slowly with one simple crop for the first season or two and then gradually build it up as you become more confident. Any one of these mistakes could kill your farming business before you even get it off the ground so make sure that you avoid them.

Get Noticed With a Professional Resume Writing Service Near You

Get Noticed With a Professional Resume Writing Service Near YouCan you imagine the easy life if you could just have a resume written by an executive resume writing service near you? Maybe, it might not sound like a very good life, but it really is a great life. If you want to get ahead in your career, you need to know how to prepare your resume so that it stands out from the others and gets you the interview that you need.There are various things that you need to keep in mind when writing your resume. Most importantly, you need to make sure that your resume looks professional, that it speaks to the hiring manager. And it needs to be consistent in its design and content.You will need to have a resume for multiple positions. Because you will be able to write about each position, you need to make sure that you are able to spell it out clearly so that the hiring manager knows exactly what you are applying for. You also need to make sure that you can convey that you have expertise in your job. This is a big factor because hiring managers don't want to hire someone who is a jack of all trades.You will want to write your resume in an organized way so that it doesn't look like a random jumble of information. That way, you will be able to better describe your strengths and weaknesses and apply them to each position. For example, you can list your skills as a team player and be very specific about how you perform under pressure.You need to write your resume quickly so that you can get it down on paper. Just think of how much time it would take to have your resume professionally written and then printed for you by an executive resume writing service near you. You will save so much time.You should write your resume for the person that is reviewing it. If you take too long or you put too much thought into the writing process, then the person reviewing your resume may not be impressed. And since you can't take any risks, you will be glad that you did your work on time.You ca n find many types of executive resume writing services, so do your research before choosing one. Find one that fits your needs. They should be able to meet all of your needs and ensure that you get the results that you need.Executive resume writing service near me will help you get noticed and your application reviewed faster. It will allow you to get the interview that you deserve and the job that you want. If you're ready to get back to working and doing what you love and finally get the recognition that you deserve, consider using a professional resume writing service.

Resume Writing For Veterans in Las Vegas

Resume Writing For Veterans in Las VegasThe vet resume writing for vets in Las Vegas is a common dilemma for many veterans. There are some professional websites that offer good advice on what to include in your document, but that is not the case with everyone.Getting your resume to show up well in the search engine results can be difficult with a VA seeking employment in Las Vegas. To avoid a frustrating experience, it is essential to know how to find the most competitive positions in the city. Veterans in general need a position that will suit their skills and personality.You may be feeling guilty for missing out on jobs in the military, but if you have some relevant education and experience, the VA will see it as a plus. Most businesses that hire veterans are looking for people with relevant experience and educational credentials. Your resume may not seem important enough for them to care about your qualifications, but they are taking a gamble anyway. They could be hiring more than one vet in the next year.Before you apply, look around to find the right people to interview. You need to take care of your best interests first before putting yourself at risk. If you have any doubts, do not make them a distraction.Find someone with the VIF Cull award or a former veteran. These will provide you with the experience and connections that you may not have found otherwise. When making an appointment, be honest about your qualifications and educational background.Many vets with the VIF Cull award can bring a lot of new life to your resume's. The VA is putting more emphasis on having long service since most vets prefer to get hired within five years, as opposed to 15 years. Having an online profile with a 'Career Bridge' will help your chances as the number of candidates increases.Veterans in the US are in high demand these days. An effective resume writing for vets in Las Vegas will set you apart from the competition.

All About Resume Writing Flagstaff Hill

All About Resume Writing Flagstaff Hill There are big events during three-day weekends during the summertime, so make certain to plan your visit to the center accordingly. So if you're seeking to prevent the tidal wave of teens, plan your trip for a different month. It's a remarkable method to benefit from the warm weather, provided that the rain holds off--which is an ever-present issue in the summertime in PGH. Be open-minded, and you'll enjoy your night! Resume Writing Flagstaff Hill - Overview Changes between both scripts also consist of character and plot divergences. For more than ten years, the procedure to write and produce a resume has been accomplished more efficiently and affordably as a consequence of technology. There are a lot of standard kinds of resumes used to make an application for job openings. Benefit from our resume expertise in a huge collection of career and employment places. But What About Resume Writing Flagstaff Hill? When you have written and organized your information according to the kind of resume you've chosen, be certain to format it according to typical professional standards. It is essential that your application shows details for each one of the appropriate education and experience that you possess. You may also login to inspect the status of submitted applications. Your resume is among the main parts of your job application. There are a few decent trails, a murky little pond at the base of the park. In reality, it is possible to find breathtaking views, art, and architecture throughout the city. Besides being a fantastic place to be with yourself, it is a fun place to hang out with different people. Additionally, in addition, there are working mines visible from the middle, so be certain that you take in a number of the stunning views, and ask a great deal of questions. Be certain to grab napkins and whatever else you will need for your picnic. Getting there at sunset is an excellent concept, since th e sun dipping behind the skyscrapers is a gorgeous sight. There are tables out there for eating. In addition, there are food options also although less things are open during the summertime. Lies You've Been Told About Resume Writing Flagstaff Hill In case you have any questions regarding the race, FAQs are available here. An expert Resume Writer is probably going to assist you accomplish this. Since your resume should, if at all possible, be no longer than a couple of pages, you might need to nix certain products. When you take part in the local JDRF One Walk, the cash you raise supports life-changing breakthroughs that offer hope to everyone impacted by this disease. The furnace is simply available through a string of tours from May through October, so in the event you wish to see it, you will have to plan beforehand. The trip to the peak of the hill is a winding affair, but when you make the mile-long journey, it's well well worth it. It knows and keep track of lots of the major and mid-level businesses.

How To Grow A Business With Green Technologies - Work It Daily

How To Grow A Business With Green Technologies - Work It Daily Many people hope to have a career these days in businesses that use responsible, sustainable business practices. However, businesses sometimes struggle with incorporating green technologies for a number of reasons. Cost is a deterrent for many businesses while others simply do not know exactly which practices will be most beneficial. Yet, there are a number of ways to incorporate green technologies for a business to help it become sustainable for years to come. Automation Some forms of green technology can help businesses grow simply because they cut down on costs. Automation technology helps cut down on costs sometimes in unexpected places. For instance, smartphones and other mobile technology allows business owners to control appliances and other technology such as the thermostat while away from the physical location. This means they can turn off appliances and lighting that may have accidentally been left running after hours without wasting the time and resources to go back. Lighting Control Automation also goes into lighting control, which can also be an effective way to cut down on the use of resources unnecessarily. Light control helps business owners find out where they both most and least need light sources so that they do not overuse it. Many people do not realize how important lighting (and other factors such as temperature control) is when it comes to employee productivity. In-House Recycling Even though many people first think of bottles and cans when it comes to recycling, there are many other recycling methods that will help businesses create a more sustainable atmosphere. Businesses need to determine what items they can reuse to maximize their usage. This can include anything from external storage drives to coffee room items like cups and utensils. Very few offices still use paper products (except with official documents that require signatures or other such unique marks). Of course, traditional forms of recycling can help a business not only save company funds but also present itself in a better light to the public. If the company does not have its own in-house recycling program for paper, plastic, metal, and other recyclable products, it can work in conjunction with a local recycling program. In fact, such a collaboration has other residual benefits such as good publicity and public relations. Alternative Energy Not all sustainable business practices begin with the intention of saving money. Many of them actually incorporate green technology as a way to attract clients and customers who feel better about working with companies that use green practices. Alternative energy is an easy and effective way to begin using green practices for a business, particularly solar power. The solar power movement has gained momentum in all kinds of industries regardless of products or services. However, there are also other forms of alternative energy available. For instance, many people use wind power in conjunction with other forms of energy including solar power. Others try to make use of other energy sources besides electricity including natural gas and power generators that run on wind up batteries. With these types of technology, businesses show that they are concerned about ecological issues and are actually doing their part in contributing to sustainable efforts. These days, businesses need to incorporate green technology into its everyday working in order to sustain the environment as well as themselves. Automation is becoming more common in various business settings with the use of wireless technology, particularly lighting control. Recycling also remains one of the easiest forms of green technology to incorporate into a business. More businesses also use alternative sources of energy, which is one way to help place them in a more positive public light. Joshua Turner is a writer who creates informative articles in relation to business. In this article, he describes green technologies in business and aims to encourage further study with an online green MBA. Enjoy this article? Check out these related articles: 7 Clues You’re Ready To Build Your Own Business 5 Things You Need To Do Before Opening A New Business Financing Your Business The Right Way Photo Credit: Shutterstock Have you joined our career growth club?Join Us Today!